You don't need a website to be successful, but knowing what makes a website successful and how you can use that to your advantage will help you grow your business.

Have you ever tried to find information about a product or service online? You may have had some success, but chances are that you've also been frustrated by how difficult it is to find out what's available in the first place.

The reason why finding information online can be so difficult is that there isn't a single, high-quality resource for consumers to go to when they want to learn more about a particular topic. Instead, there are millions of different websites with different opinions and approaches—and often, very little in the way of fact-based content.

This means that if you're trying to get people interested in your business and products, it's vital that your website be able to provide them with the information they need without having to search through multiple sources.

Without a website of your own, it is difficult to properly represent yourself and your products online. The internet provides an unprecedented opportunity for designers to share their work with the world, and many people who might be interested in your services won't even know you exist without one. Having a website also helps with search engine optimization, so that more of those potentially interested clients can easily find your work. In short, don't be left out in the cold, get yourself a website as soon as possible.

In short, if you're a business that seeks to make a profit, or even wants to attract new potential customers and nurture existing relationships, then yes—a website is essential. Take advantage of the tools available to you, or someone else will.